Robin Fleming’s guest on this episode of the Innovation of Work podcast is Jeff DeGraff.

Jeff DeGraff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the “Dean of Innovation.” 

He has written several books, including Leading Innovation, Innovation You, and The Innovation Code. Jeff’s thoughts on innovation are covered by Inc., Fortune, and Psychology Today. He has a regular segment on public radio called The Next Idea. His new book, The Creative Mindset, brings 6 creativity skills to everyone and will be published in September 2020.



Content Timeline

01:10 – Getting started in innovation.
04:40 – Staying passionate and motivated.
07:08 – Transformational moments that stand out from Fortune 500 experience.
12:55The Creative Mindset
16:00Available resources – worksheets, videos, slides.
16:40 – “It’s not creativity on demand, it’s creativity when creativity demands it.”
18:51 – Constructive conflict – “I believe the sign of an elegant mind is to look for disconfirming feedback.”
22:25 – Apply creative mindset to larger groups and teams.
26:40 – How to spot innovation opportunities.
27:16 – Deconstruct to reconstruct.
31:44 – Advocating for innovation and digital transformation.
36:24 – What innovation would you like to see?